Photo highlights from Dubai International Jewellery Week

Made from marquees and round diamonds, Amwaj’s 90 Ct choker is GH in colour and has a VS diamond clarity.

Inspired by designs worn by Indian royalty, Bharnay’s unique piece from the Royal Jewels Collection contains old diamonds, emeralds, rubies and classic pearl drops. The set retails for AED 239,000.

A dazzling Swiss made watch from Al Daham with sparkling diamonds retails for AED 43,000.

Designed by Italy’s talented Luciano for Dhamani, the fresh water pearl set contains 105 Ct diamonds and retails for AED 280,000.

The Scorpion is made from 69 Ct diamonds and contains 3.480 stones. With a base made of 69 Ct gold, the piece is inspired by the designer and his spouse being Scorpios.

Andre Marcha’s falcon is made of 7,810 stones and 230 Ct coloured diamonds. The body is 18 Ct gold and stands on natural pyrite.

The 19^th edition of Dubai International Jewellery Week concludes at Dubai World Trade Centre (DWTC) today, bringing an end to four successful days of striking jewellery collection launches, seminar sessions featuring unique advice from industry experts and dazzling new pieces from the world’s leading established and emerging design talents.

Having attracted more than 380 exhibitors and over 800 brands from 30 countries including 100 new-to-show companies, the Middle East’s most influential jewellery event offered the perfect opportunity for global jewellery fanatics, collectors, designers, retailers and wholesalers to come together and share their passion for jewellery.

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PLATINUM BLESSINGS FOR INDIA THIS WEDDING SEASON

EVARA Platinum Blessings launched in India

Bride and Groom to be Dipika Pallikal and Dinesh Karthik receive

Platinum Blessings of Everlasting Love from their Parents

Chennai, 4^th December, 2014: Platinum Guild International (PGI) today announced the India launch of platinum bridal jewellery in Chennai, the largest platinum market in the country, with the grand launch of EVARA Platinum Blessings. The leading jewellery retail brands of Chennai – GRT Jewellers, NAC Jewellers, Prince Jewellers, Joyalukkas, Malabar Gold & Diamonds, Vummidi Bangaru Jewellers, Sarvana Jewellers along with PGI unveiled the new brand and exiting offering that will create an additional gift of love opportunity in the evolving bridal jewellery market.

Unveiling the exquisite range of bridal jewellery, the young, soon to be wed couple Dipika Pallikal and Dinesh Karthik were blessed with Platinum Blessings of everlasting love by the to be bride’s parents Mr. Sajiv Pallikal and Mrs. Susan Pallikal.

Bridal jewellery is the largest, most vibrant and emotionally rich space for jewellery in India and wedding related purchases account for more than 60% of jewellery purchases in India. 85% of platinum consumers are in the age group of 15 – 30 and today this young lot are increasingly playing a larger role in the purchase of bridal jewellery. Consumer research has shown that platinum can play a distinctive role in the bridal space as a ‘gift of love’ from parents to their daughter and son-in-law as a symbol of equivalence in their relationship and as a blessing of everlasting love.

Built on platinum heritage and infused with cultural relevance integral to Indian weddings the name EVARA is rooted in Sanskrit and stands for blessings and carries with it the platinum promise of everlasting love. Love is at the heart of every Platinum Evara design in the elegant new range of bridal jewellery as each piece has a ‘Platinum Bond’ that holds multiple strands of platinum together, symbolic of a coming together to create a beautiful new relationship.

At the launch, Vaishali Banerjee, Country Manager India, Platinum Guild International added, “We have seen phenomenal success of the PGI programmes till date and how well it has resonated with young India becoming a must-have in their wardrobe. So we step forward and embark on a new journey to create and build another platinum milestone with EVARA Platinum Blessings, a blessing of everlasting love from the parents to the bridal couple at the wedding. The new parental discourse is about treating the girl and the boy as equal and platinum aims to own this modern discourse, built on deep inclusive love and respect. This is a space unique to platinum because blessings are always everlasting and love is central to platinum.”

As Dipika Pallikal embarks on a new journey and received Platinum Blessings from her parents, she said, “I will cherish this Platinum Evara piece for life as it is symbolic of a new relationship that I will be sharing not just with Dinesh, but also with both our families. I believe marriage is not just a union of two souls but a coming together of families, it’s a celebration of the everlasting love, equality and mutual respect we all share in this new relationship and the new Platinum EVARA designs rightly embodies this emotion. It is a beautiful reflection of my parent’s blessings that I will feel when adorned. Besides the modern and elegant look of platinum jewellery is something I love, it is my style so will wear it very often. Thank you Mom and Dad.”

Dinesh Karthik Added, “I truly feel blessed this afternoon and I am overwhelmed with this beautiful welcome from Dipika’s parents. As I promise to cherish this bond with Dipika and we form a new relationship as a couple, I will also be treasuring our new family unit, strengthened by platinum. An inexpressible feeling, but I think Platinum EVARA says it all. And in terms of jewellery for men, I think platinum is the ultimate choice.”

Platinum Evara jewellery has been designed keeping in mind that it can be worn beyond just the wedding occasions. So post marriage, right from a promotion or a new venture to a baby shower or an anniversary and so on, key milestones are designed with blessings and made of precious platinum. The concept of Platinum Evara will be promoted through a robust 360-degree campaign to inspire an emotional connect for platinum wedding jewellery. This will be supported by a strong trade programme that will deliver a superior consumer experience in-store with dedicated branded Platinum Evara zones.

Price Range:

Necklace Earring Set: Starting from INR 400,000 – 500,000

Bangles / Bracelets: Starting from INR 125,000 – 150,000

Men’s Chains & Bracelets: Starting from INR 125,000 – 180,000

*Price subject to vary depending on the daily metal rate, metal weight and diamond content.

Availability:

Leading platinum authorised retailers across India such as GRT Jewellers, Prince Jewellery, NAC Jewellers, Joyalukkas, Malabar Gold & Diamonds, VBJ, Sarvana Stores, C H Jewellers, Ranka Jewellers, Senco Gold & Diamonds, Prince Jewellery ORRA, Manubhai, Chintamani amongst others.

The post Platinum Bridal Jewellery for the modern bride and groom appeared first on Core Sector Communique.

The company’s third beach resort in Thailand has opened at Koh Samui island’s most idyllic sunset location.

Dubai (UAE), 8 December 2014— Relaxing on Koh Samui’s best sunset beach is just one of the highlights at Mövenpick Hotels & Resorts’ latest Thai property. Mövenpick Resort Laem Yai Beach Samui, which opened on 6 December, is a stunning boutique beach resort with 50 rooms, pool villas, beachfront villas and two-bedroom villas.

The resort overlooks several tropical islands in the Gulf of Thailand and is located on the northwest coast of Koh Samui. Pristine Laem Yai Beach offers privacy to enjoy the exclusive sandy stretch and the spectacular sunsets it is famous for. Guests can savour beachfront dining with a choice of both Thai and international specialities at The Terrace restaurant, while The Deck bar offers cocktails to enjoy around one of three swimming pools.

An exquisite range of treatments and ancient Thai healing therapies is offered at Chaba, the resort’s herbal wellness retreat. Along with kayaking and snorkelling in the stunning Angthong National Marine Park, guests can hike in the surrounding forest, shop at local fishing villages and visit Thai temples.

Mövenpick Resort Laem Yai Beach Samui provides a tropical location for intimate weddings, special occasions and romantic encounters. Private beach dinners and pampering wellness experiences are arranged for honeymooners and couples at the resort, which is just 30 minutes from Samui International Airport.

Laem Yai Beach on Samui is the international hospitality company’s third location in Thailand, alongside Bangtao Beach and Karon Beach in Phuket. The upscale hotel company counts Thailand as one of its most important destinations for further development and current expansion plans are in place for four additional hotels in the next four years.

Mövenpick’s next Thai resort will open in Pattaya at the end of 2015 and will be followed by Chiang Mai, Suriwongse the year after. Two additional planned properties will be located in Hua Hin and Bangkok.

“With its stunning beaches, lush jungles and extraordinary cultural heritage, Thailand is a tourism epicentre. The contribution of travel and tourism to Thailand’s economy and employment is significant and we are confident that the country will remain a key leisure destination in the long run,” said Andreas Mattmüller, Chief Operating Officer of Mövenpick Hotels & Resorts, Middle East and Asia.

Tossapol Satitwittayakul, Executive Director of the Thana Group, the hotel’s owning company added: “I look forward to our partnership with Mövenpick and seeing this idyllic beachfront property benefit from the company’s high quality operating standards and access to new markets. The beautiful sunsets on the beach and surrounding green hills make Mövenpick Resort Laem Yai Beach Samui one of the island’s most romantic boutique resorts, a reputation we would like to grow further.”

Within wider Asia, Mövenpick Hotels & Resorts is in the process of organically growing its brand presence in a systematic way. The company aims to operate at least 25 properties in the continent by 2020, strategically managed from its regional office in Bangkok. At present, Mövenpick Hotels & Resorts has 81 properties around the world.

About Mövenpick Hotels & Resorts:
Mövenpick Hotels & Resorts, an international upscale hotel management company with over 16,000 staff members, is represented in 25 countries with 82 hotels, resorts and Nile cruisers currently in operation. Around 30 properties are planned or under construction, including Chiang Mai (Thailand), Istanbul Golden Horn (Turkey) and Kochi (India).
Focusing on expansion in its core markets of Europe, Africa, the Middle East and Asia, Mövenpick Hotels & Resorts specialises in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and headquartered in Zurich, Mövenpick Hotels & Resorts is passionate about delivering premium service and culinary enjoyment – all with a personal touch. Committed to sustainable environments, Mövenpick Hotels & Resorts has become the most Green Globe certified hotel company in the world. The hotel company is owned by the Mövenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information please visit www.moevenpick-hotels.com.

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Their breathtaking, unique versatility allows them to look stunning in our huge variety of designs. This season, there is something for everyone! Shine as bright as the stars and with the same everlasting splendor.

MBj, a leading name in the Indian jewellery, is all geared up to showcase its exclusive Bridal jewellery collection  from around India in this festive season to celebrate their love of diamonds and glamour.

About MBj

Established in 1897, The M.B Group of Jewellers has been a symbol of quality and novelty through seven generations. Originally from Kolkata, they are the true torchbearers of the world-renowned jewellery making tradition of Bengal, which is combined with the aesthetics and excellent craftsmanship of their illustrious Rajasthan lineage.

M. B. Group of Jewellers have been one of India’s biggest exporters, whole sellers and retailers, owning 4 trendy showrooms across the 3 cities – Delhi, Jaipur and Kolkata, by the name of M.B. Sons (J) and M.B. Jewellers& Sons, specialising in luxury diamonds, royal Polki, Victorian antiques and gold jewellery. Adhering to the highest royal standards of Ratangarh (Churu), MBJ uses the purest quality of gold and jewellery crafting material, creating a range of unmatched, unique and flawless masterpieces.

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Attendees of the evening included; international fashion designer and Goodwill Ambassador for the UN’S UNAIDS campaign, Victoria Beckham, who was awarded the Global Gift Philanthropeneur Award for her dedication towards charitable work through her success as an Entrepreneur and Philanthropist.

The evening raised over a staggering £300,000, which will go onto benefit The Eva Longoria Foundation – helping women and children in the Latino community through education and entrepreneurship; the Ricky Martin Foundation, whose mission is to stop human trafficking in minors; and The Global Gift Foundation which supports vulnerable women and children across the globe. In particular this year The Global Gift Foundation will be helping the city of Malaga, declared by UNICEF just last week the poorest city in Europe, where hundreds of children are starving daily.

During the past 5 five years, the Global Gift Foundation has donated hundreds of thousands of pounds to 10 fiscally responsible foundations. These funds have been used to change the lives of hundreds of children and families, being used over a broad range of projects helping causes such as, cancer treatment for children in the UK, emergency aid to the Philippines, life changing operations for disabled children in the UK and other European Countries, microloans for women in need of help, and many more.

Eva Longoria said: ‘I would like to thank everyone for their generous donations tonight; we raised an impressive amount of money that will go on to support the important work our foundations do. It was also a great pleasure to present my dear friend Victoria Beckham with the Global Gift Philanthropeneur Award for her exceptional charitable work’.

Victoria Beckham said: ‘It has been a great honour to be recognised for my charitable work this evening and particularly to support my good friend Eva. The work she carries out with her foundations is truly admirable and I am delighted the evening raised an astounding amount for such worthy causes’.

Peter Stas said: ‘We are proud to support Eva Longoria, Victoria Beckham, and Ricky Martin. Their passion for charitable work is commendable and impressive. Their foundations will improve the well being of many under privileged children. Frederique Constant is happy to be able to help to make a difference.’

Frederique Constant partnership kicked off in London, where the Eva Longoria and Ricky Martin Foundations were beneficiaries of the Global Gift Foundation through this Global Gift Gala event.

About Eva Longoria

The Eva Longoria Foundation helps Latinas build better futures for themselves and their families through education and entrepreneurship. These projects include teaching parents how to help their children succeed in school and giving microloans to low-income Latina entrepreneurs to help them grow or start their businesses. Your donation also contributed to the Foundation’s research about what factors can lead to more Latinas graduating high school and attending college. The Eva Longoria Foundation continues to give money to Latina Women in the form of microloans. With funds raised at the Global Gift Gala, the foundation will be able to provide 20-25 microloans for Latinas to be able to start up their own companies.

About Victoria Beckham

Victoria Beckham works with the UN as ambassador for the UNAIDS campaign. She participates in the Born Free initiative, which tackles the issue of HIV being transmitted from mothers to their children. HIV-positive mothers can pass on HIV to their babies during pregnancy, child labour, delivery or by breast-feeding. The risk of transmission can be significantly reduced if they get access to HIV prevention and treatment services. ‘I will do whatever I can to raise awareness. I feel very passionate about this. I recently visited South Africa and was so touched by the women I met and felt inspired. I came home and I knew I had to do something. I am mother and I am a woman.’

About Ricky Martin

The Ricky Martin Foundation advocates for the well being of children around the world in areas such as education, health and social justice by condemning human trafficking and creating awareness. The Ricky Martin Foundation opened a centre in Puerto Rico as a refuge for children who have been subjected to abuse, providing them with a future and more importantly an education. Ricky Martin has sold over 85 million albums, and has had 95 platinum records, six #1Billboard albums, 11 Number 1 hit songs, 2 American Music Awards, 6 Grammy Awards, 8 World Music Awards, 10 Billboard Music Awards, 8 MTV Music Video Awards, with concerts in more than 60 countries across the globe.

About Frederique Constant

Founded in 1988 by entrepreneurs Aletta and Peter Stas and driven by passion, Frederique Constant has grown into one of the larger Swiss watch manufacturers. Production reached over 130’000 watches, sold in over 2’800 points of sale in 100+ countries around the globe. Frederique Constant positions itself in the Accessible Luxury segment, with most of its watches selling at CHF 1’000-5’000 retail. As a growing, global enterprise, it has long been the belief at Frederique Constant that “what society gives, should be returned.” The company has done this through the organization and sponsorship of major charity events across the planet. For every watch sold from the Ladies Heart Beat Collection, anywhere in the world, $50 is donated to various charities.
More information on http://foundation.frederique-constant.com

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Beneath the magic of precious stones lies stunning mechanical virtuosity

Frédéric Jouvenot graces the Fine Watchmaking garden with the blossoming of an unprecedented complication: Surya, the world’s first watch to show the hours by means of 12 jumping petals. Crafted in pink sapphires, the latter change colour to depict the cycles of day and night while displaying the upcoming hour and the hour that has just elapsed. Like historical automata, the secret of this spectacular corolla in motion can be found in the most complex mechanism, concealed beneath the central minutes disc. An inner case placed at the heart of the watch comprises a hundred or so parts – including 24 jewels activating the jumping petals – cleverly interacting to create the magic of Surya.

An original take on time

Frédéric Jouvenot is the story of a gifted watchmaker who for many years worked behind the scenes for the most prestigious names in watchmaking. In 2008, he decided to create his own brand and presented the first ever chronograph with a self-winding system on the dial side. The destiny of the youthful Manufacture was sealed as inseparably bound up with technical innovation. Nonetheless, creations bearing the Frédéric Jouvenot are not just about technical innovation, since the man himself is a refined aesthete who draws inspiration form art, nature and architecture. This inventive individual loves exploring unusual ways of looking at time, while remaining solidly rooted in the grand watchmaking traditions that have forged his career, such as back in the day when he worked on restoring historical models. It is indeed this bridge between the fine objects of yesterday and tomorrow that represents Frédéric Jouvenot’s very reason for being.

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 EVARA Platinum Blessings for the modern Bride and Groom unveiled in Mumbai

The Platinum Evara campaign stars, Amrita Puri and Smaran Sahu showcase the elegant range of jewellery

Mumbai, 9^th December, 2014: Platinum Guild International (India) today introduced EVARA Platinum Blessings the much awaited foray of platinum in the bridal jewellery segment in the style capital of India Mumbai. Introduced with an exquisite range of jewellery for men and women, EVARA Platinum Blessings taps into the massive growth potential of the bridal jewellery market to offer an opportunity for dual gifting for the modern bride and the groom from the parents, in-laws or from the elders in the family, who wish to bless the couple.

Showcasing the Platinum Evara range of jewellery in all its splendour, were the stars of the EVARA Platinum Blessings campaign; actress Amrita Puri and fashion model Smaran Sahu. At the launch, Vaishali Banerjee, Country Manager India, Platinum Guild International and Michael Foley, Jewellery & Product Designer, Foley Designs elaborated on the concept and the emotion behind EVARA Platinum Blessings.

Built on platinum heritage and infused with cultural relevance integral to Indian weddings the name EVARA is rooted in Sanskrit and stands for blessings and carries with it the platinum promise of everlasting love. Love is at the heart of every Platinum Evara design as each piece has a ‘Platinum Bond’ that holds multiple strands of platinum together, symbolic of a coming together to create a beautiful new relationship.

Vaishali Banerjee, Country Manager India, Platinum Guild International said, “We have seen phenomenal success of the platinum programmes till date and how well it has resonated with young India, making platinum a must-have in their wardrobe. So we step forward and embark on a new journey to create and build another platinum milestone with EVARA Platinum Blessings, a blessing of everlasting love from the parents to the bridal couple at the wedding.”

She further added, “Platinum bridal is not about traditional wedding day jewellery. Platinum is about emotions and expressions of love and it was very important to stay true to platinum and form a differentiated position in the bridal jewellery segment, which is highly cluttered and traditional. So in a space that is so social and outward, with emphasis on display of wealth and status, platinum had to define a place that is personal, special and emotional. Hence the creation of EVARA Platinum Blessings, a space unique to platinum and most definitely in the wedding domain. And because blessings are always everlasting and all about love.”

Michael Foley, Jewellery & Product Designer, Foley Designs said, “Platinum Evara brings a contemporary expression to ornamentation with a sense of sophistication. The first challenge of taking platinum into bridal wear was to filter several design directions to create a universal concept that stays unique to platinum and its core essence. The journey began with building design concepts depicting the symbolic essence of everlasting bonds. The platinum bond, a soft contoured design form, did seem to converge from a series of evolutionary refinements, making it versatile to women’s and men’s jewellery. The intent of every piece in Evara is to symbolically create a bond representing the convergence of two families and subsequently building new relationships. The strands are versatile elements that could take any form such as ropes, links, chains all depicting the confluence of families.”

Speaking on Evara, Actress Amrita Puri said, “I think Platinum Evara is a great way for parents to bless a newly married couple with everlasting love. I love this Platinum Bond, as it signifies the coming together of 2 families. What I like about the Platinum EVARA is that it has been designed for me.  It can be worn beyond just the wedding occasions. I can team it up with almost anything in my wardrobe be it Indian, Western or Formal. But what is even more special is that every time I would wear this, I would be carrying with me my parents love and blessings. I think I would be very touched if my parents gifted me Platinum EVARA when I decide to get married.”

Smaran Sahu from the Platinum EVARA campaign added, “The blessings of parents are very significant during any marriage and I think Platinum EVARA is a modern way for parents to express this thought. Personally I don’t wear a lot of jewellery, but when I saw EVARA, I immediately took to the designs. It’s minimal, elegant and my personal favourite is the Platinum EVARA Chain it’s very versatile and something I could wear every day.”

Platinum Evara jewellery has been designed keeping in mind that it can be worn beyond just the wedding occasions. So post marriage, right from a promotion or a new venture to a baby shower or an anniversary and so on, key milestones are designed with blessings and made of precious platinum. The concept of Platinum Evara will be promoted through a robust 360-degree campaign to inspire an emotional connect for platinum wedding jewellery. This will be supported by a strong trade programme that will deliver a superior consumer experience in-store with dedicated branded Platinum Evara zones.

Price Range:

• Necklace Earring Set: Starting from INR 400,000 – 500,000
• Bangles / Bracelets: Starting from INR 125,000 – 150,000
•  Men’s Chains & Bracelets: Starting from INR 125,000 – 180,000

*Price subject to vary depending on the daily metal rate, metal weight and diamond content.

Availability: Leading platinum authorised retailers across India such as ORRA, Waman Hari Pethe, Popley Jewellers, Chintamani, Manubhai, Joyalukkas, Malabar Gold & Diamonds, Senco Gold & Diamonds amongst others.

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

About Platinum Guild International: Founded in the year 1975, Platinum Guild International (PGI) isdedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has been providing support to the world’s major jewellery markets for over 35 years. The India office was set up in September 2000 and runs a comprehensive marketing programme to build desire for platinum jewellery. Also provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.

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Phenomenally successful, Montegrappa’s Batman pen collection has inspired a range of writing instruments sure to delight any comic book fan with a love for objects related to favourite characters. Called “DC Comics Heroes & Villains” – the new series commences with four pens for four characters in each category. All will be offered as fountain, rollerball and ballpoint pens. Chosen for the first quartet of heroes are Batman, Superman, Wonder Woman and Green Lantern.

The nemeses of Batman comprise the first four villains: The Joker, The Penguin, Catwoman and The Riddler. Every pen boasts an evocative design, in each hero’s or villain’s signature colour scheme.

Superman is represented in red-and-blue, with the iconic ‘S’-Shield logo on the top of the cap, and the pocket clip showing him in flight.

Batman, of course, is all in black, with the ‘Bat’-Symbol on the cap’s top, and a pocket clip with lowrelief full-height figure.

The red-and-blue pen created for Wonder Woman features her signature white stars, the winged “W” logo on the cap and an image of the superheroine on the pocket clip.




The emerald-green pen dedicated to Green Lantern is accented with black fittings, his logo on the cap and an action pose on the pocket clip.

For the villains, each has his or her special features represented as well, with full height figures engraved on the pocket clips:  for The Joker, the combination of purple cap and green barrel convey his lurid attire, with his grinning face adorning the cap.

Catwoman is honoured with a dark purple pen with her ‘cat’s eyes’ logo topping the cap, her pose as feline as one would imagine.

The Penguin, naturally, commands a black pen with the very pinstripes that adorn his trousers, the villain posed on the clip with umbrella held aloft, and the umbrella logo gracing the cap’s top.

The all-green pen celebrating The Riddler boasts a question mark on the cap’s top and the same inquisitive punctuation all over the barrel and cap.

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Mumbai, 10^th November 2014:Thriving in the ubiquitous luxury space with premium offerings in high end jewellery, Bespoke Jewellery Brand Poonam Soni has been featured in the Rolls Royce Coffee Table Book celebrating 90 years of the Phantom. The elite coffee table book features a two page spread, dedicated to the bespoke brand that elaborates on its design philosophy and features some of the customized designs.

The brand Poonam Soni is synonymous with high end luxury and has been handpicked to partake in the limited edition book as it is at par with the values of aspirational global brands; the positioning and prestige gained over the years aptly fulfils the criteria set for the world renowned Rolls Royce’s celebrations of the Phantom.

Putting her on par with Rolls Royce, one of the most luxurious brands across the globe; after a comprehensive research of the luxury industry; Soni was identified as a bespoke brand to feature in the exclusive coffee table alongside top luxury brands in various segments.  The limited edition book will be gifted to 2000 of the most elite customers and the book to be showcased across all the Rolls Royce and Bentley showrooms.

Brand Poonam Soni was invited by Richard Freed, Director at St James’s House and received a crested invitation for the same. The Coffee Table book will be launched at an exclusive invite only event, amidst much fanfare on 11th December 2014, at the Dorchester in London.

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Poonam Soni - a high end couture brand which has been at par with leading luxury brands was considered a perfect fit for the prestigious book for the elite. In the last 2 years Poonam Soni has made inroads in the U.S. market through a new brand of fashion jewellery retailed at select high end stores and participated this year at the two of the New York Fashion Weeks. The brand established as a couture brand for credibility and design by the fashion elite in the US and globally, Soni is planning to create further authenticity in the leading market by hallmarking all her collection pieces creating a wider market for excellent design and credibility.

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VICTORIA COLLECTION

Thoughtfully designed for a woman, while embracing the spirit of the Original Swiss Army Knife, the Victoria Collection seamlessly takes you from one moment of your busy day to the next. It is a little piece of luxury, made just for you. Because you deserve it.

With a 130-year legacy, Victorinox shares your drive, determination and passion for excellence. Each day we are surrounded by extraordinary women. The Victoria collection personifies the women of beauty, strength and character. A friend, a colleague, a mentor, a mother, a sister, a daughter, a philanthropist – you play many roles, and you truly inspire us.

INSPIRED BY YOU.MADE FOR YOU. YOU ARE VICTORIA.

DIVINE – Laptop Boarding Tote with Tablet / eReader Pocket

Make a statement during travel or a busy day at the office with this tote featuring smart organization and lightweight design

• Top zip closure
• Dedicated 17” (43 cm) padded laptop compartment and zippered tablet / eReader pocket
• Spacious interior includes two peripherals pockets and a micro-suede zippered valuables pocket great for jewelry, but also perfectly sized for a pair of sunglasses
• Organizational panel with smartphone pocket, two pen loops large enough to hold writing utensils or a tube of lip gloss and another micro-suede zippered valuables pocket
• Rear pocket with magnetic closure converts to a sleeve to conveniently slide over the handle system of wheeled luggage
• Metal feet protect the bottom of the bag
• Adjustable leather shoulder straps
• Elegant silver hardware and leather touch points
• Comes with removable key pouch

SAGE – Expandable Carry-All Laptop Tote with Tablet / eReader Pocket

Perfect for a business meeting or a day around the town, this expandable tote will keep up with your ever-changing schedule.

• Top zip closure
• 3” (8 cm) side-zip expansion provides extra capacity on demand
• Dedicated 15.6” (40 cm) padded laptop compartment and zippered tablet / eReader pocket
• Spacious interior includes two peripherals pockets and a micro-suede zippered valuables pocket great for jewelry, but also perfectly sized for a pair of sunglasses
• Front zippered organizational panel with smartphone pocket, two pen loops large enough to hold writing utensils or a tube of lip gloss and another micro-suede zippered valuables pocket
• Rear pocket with magnetic closure converts to a sleeve to conveniently slide over the handle system of wheeled luggage
• Metal feet protect the bottom of the bag
• Adjustable leather shoulder straps
• Elegant silver hardware and leather touch points
• Comes with removable key pouch

AMBITIONWheel Global Carry-On with Tablet / eReader Pocket

Complete your travel look with this stylish carry-on offering plenty of room for a short business trip or weekend getaway

• One-touch, lightweight aluminum dual-trolley handle
• Four, multi-directional wheels for smooth rolling
• Dedicated padded pocket for your tablet / eReader
• Spacious interior with compression straps and hanging zippered pocket for small items and a large, u-shape pocket on the interior lid
• Top zippered ticket pocket
• Top and side leather carrying handles
• Elegant silver hardware and leather touch points
• Comes with removable key pouch

WARRANTY

Victorinox Travel Gear guarantees every product made to be free from manufacturing defects in materials and workmanship. For select collections, we cover damage caused by common carrier, such as airlines, taxis, trains and cruise ships, and we will even send you a temporary bag for use until your product can be repaired or replaced. We want you to be happy with your travel gear purchase. Travel with peace of mind. We’ve got you covered.

AVAILABILITY: at all leading outlets including Basecamp, Central and selected Shoppers Stop outlets.

ABOUT VICTORINOX
Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Timepieces, Travel Gear, Fashion and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler’s business in 1884 and, a few years later, designed the legendary “Original Swiss Army Knife”.

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THE WANDERER Per gli spiriti liberi… Tra le eccellenze artigianali d’Italia, alla pari con moda, cucina, penne, automobili, calzature e altri talenti, si annoverano gli articoli di pelletteria più eleganti al mondo. Di gran classe e funzionali, i prodotti in pelle italiani sono creati con un occhio particolare per la proporzione ed un apprezzamento specifico per i materiali che sfruttano le qualità della pelle stessa. Morbida, flessibile, durevole – la preparazione è fondamentale, mentre l’esecuzione plasma l’oggetto finale. Per Montegrappa, con oltre 100 anni di esperienza nella creazione di strumenti di scrittura ed altri accessori ai quali dà la forma di veri oggetti d’arte, creare la propria gamma di articoli di pelletteria significa aderire ai valori stabiliti generazioni fa: qualità superiore, funzionalità impeccabile ed orgoglio del possesso. Per lo spirito libero che per capriccio accende la moto e va – per un lungo viaggio sulle strade costiere o sui percorsi tortuosi di montagna – i modelli total black con cuciture e finiture rosse a contrasto accentuano il gusto dell’avventura. Among Italy’s artisan specialties, ranking alongside fashion, cuisine, pens, automobiles, footwear and other talents, are the world’s finest leather goods. Stylish yet functional, Italian leather products are created with an eye to proportion and an appreciation for materials that exploit the virtues of the leather itself. Supple, flexible, durable – the preparation is paramount, while the execution defines the final object. For Montegrappa, with over 100 years’ experience in the creation of writing instruments and other accessories that qualify as true objets d’art, creating its own family of leather goods means adhering to values established generations ago: superior quality, faultless functionality and pride of ownership. For The Wanderer, the inveterate traveller who may hop on his motorcycle on a whim – for a long drive on coastal roads or winding through the mountains – the all-black editions with contrasting red stitching and trims add to the air of adventure. THE CLASSIC TRAVELLER Per i viaggiatori raffinati… Il senso della praticità è la caratteristica principale del look prediletto dal Classic Traveller. Sia che si voglia lasciare il segno in un viaggio di lavoro o piuttosto godersi una ben meritata pausa, la scelta di trolley, borsa ed accessori total black conferisce un’immagine di serietà. Per l’uomo d’affari, il viaggiatore del weekend o l’uomo di città, la collezione da viaggio Montegrappa si presta elegantemente ad utilizzi differenti. Gli articoli più piccoli della collezione – disponibili in tutti i colori – includono una varietà di portafogli con tasche sufficienti ad ospitare tutte le card essenziali, mentre altri modelli sono dotati di taschino porta monete. Un’elegante e pratico porta documenti da viaggio con custodia per passaporto completa la gamma. A sense of purpose marks the look cherished by the Classic Traveller. Whether making an impression on a business trip or enjoying a muchdeserved break, the choice of all-black hand luggage and accessories imparts seriousness. For the executive, the weekend traveller or the city dweller, the Montegrappa range enjoys filling a variety of r oles. The collection’s smaller items – available in all colours – includes an array of billfolds with sufficient slots for carrying all of one’s essential cards, while other styles feature small pockets suitable for coins. A passport holder with card slots will complement either wallet perfectly when travel documents need to be carried. THE TRADITIONALIST Per gli amanti della tradizione… Per i tradizionalisti, nulla batte le tonalità naturali. Pelle marrone con dettagli caramello a contrasto definiscono il look per la valigeria di chi apprezza il ritmo dei viaggi per mare tanto quanto la praticità dei voli aer ei. Tutti gli articoli in pelle Montegrappa sono forniti in questa combinazione di colori, rassicurante memoria di un’epoca in cui il viaggio era parte del piacere tanto quanto l’arrivo a destinazione. Bella, riccamente rifinita, con un evocativo profumo di cuoio ed il valore aggiunto della piacevolezza al tatto, la variante “Traditionalist” degli accessori in pelle Montegrappa può essere definita da una sola espressione: senza tempo. For Traditionalists, nothing but natural hues will suffice. Brown leather with caramel contrasts define the look of luggage for those who appreciate the pace of sea travel as much as they do the convenience of journeys by air. All of Montegrappa’s leather items are offered in this colour combination, a reassuring reminder of an era when getting there was as much a part of the pleasure as the arrival. Handsome, richly appointed, with an evocative smell of leather and the added bonus of tactility, Montegrappa’s leather goods in Traditionalist attire can be defined by only one word: timeless. THE VOYAGER Per gli amanti del viaggio… Avremmo potuto utilizzare solo i colori del mare e del cielo – con una piccola concessione al tempo nuvoloso – per la valigeria favorita dal Viaggiatore. Un blu ricco, con tocchi di grigio: questa combinazione incredibilmente attraente abbraccia tutte le sensazioni del viaggio. Abbastanza fine da essere adatta a situazioni formali ed abbastanza ardita da suggerire il senso dell’avventura, possiede tuttavia anche un’aria di tradizionalismo, per un motivo molto speciale: questi sono i colori ufficiali della Montegrappa. Only the colours of the sea and the sky – allowing, too, for cloudy weather – could be used for the luggage favoured by the Voyager. A rich blue, with grey accents: this breathtakingly attractive combination embraces all of the sensations of travel. It is subtle enough to pass muster in formal situations, bold enough to suggest a sense of adventure and yet it also possesses an air of traditionalism, for a very special reason: these are the official colours of Montegrappa

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Bollywood has always been thirsty for beautiful actresses in bikini, our bollywood beauties started slimming down for their films. In the recent few years, we have witnessed quite a few actresses with barely any flesh in their bodies, vying to embrace the size zero title in the industry. The trend of size zero has always existed in the western fashion industry. But, India witnessed something of that sort for the first time, after actress Kareena Kapoor pulled a size zero, the world watched the drama unspool much like a popcorn fare on celluloid. The skinny or size-zero figure is back in Bollywood, Here bollywood actress Devshi Khanduri has proved it with her latest Bikini Photoshoot she is not only hot but also has Zero figure.  Devshi oozes oomph in a black bikini that accentuates her curves.  She treats her fans with a sensuous avatar and did a sexy and scintillating photoshoot.

Devshi Khanduri said, “I love my body. And I hav worked very hard and sacrificed a lot to get zero figure size. My weight is 44 kg now and I feel so light like a feather now.”

Devshi khanduri likes to keep her body in perfect shape and for this she uses the yoga workouts. She uses the muscle toning yoga session which is an excellent choice for a workout. She performs kickboxing workouts and martial arts training to keep her fit. It also helps in enhancing the flexibility of the body. It helps in building the strength in her hips and thighs. It also helps in burning a lot of calories from the body. Devshi khanduri has a strict diet .she consumes lots of protein, takes steamed vegetables, fruits and lots of water in her diet. They take a little amount of complex carbohydrate, enough to replenish the body with the required energy.

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~For that warm comfortable feeling~

Mumbai, December 2014: Arrow announced the launch of its all new winter-wear collection. Breathe new life and introduce the must have designs for this season to your winter wardrobe. Arrow’s winter collection is filled with the hottest trends from across the globe.

The winter range is characterized by all new colors, streamlined silhouettes, modest reversible jackets and deluxe sweaters. The sweaters include a wide variety of cotton, merino-acrylic, acro-wool, lamb’s wool and pure Merino textiles.  The jacket range includes products made from cotton, poly-nylon, faux down and leather.

The extensive collection also encompasses stylish sleeveless jackets which are crafted to be worn in reverse as well. Gift yourself two looks with one jacket.

For a nostalgic throwback to the Tom Cruise look in Top Gun, Arrow presents richly toned, hi-value, sheep-napa leather biker jackets. The perfect way to wow the winter.

About Arrow

Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of gentlemen. It has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, this exceptional brand has a range that suits the corporate corner office decision-maker as well as it does the young professional who, someday, seeks to get there, hence providing complete wardrobe solutions for the professional.

Starting from Rs. 2599

Arrow is available in all the major cities and towns across India.

To connect with the brand, visit www.arrowlife.com or

 http://www.facebook.com/arrowlife

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Christmas is here again, and you have a reason to spoil your loved ones from head to toe! Spread the joy over Christmas and New Year with sumptuous skincare hampers from Iraya that packs beauty in a box.

Choose from a range of natural and indulgent sets for face and body from Iraya. Infused with the goodness of natural herbs, Iraya’s carefully crafted skincare experience will treat your skin to a blissful radiance like never before.  Look no further as these gift sets can be customized depending on your individual needs.

Go, make Santa jealous with Iraya!

Iraya Foot Care Ritual:

MRP: Rs.1,880 onwards

Foot Soak Fizzy- Lavender  50 gm   Rs.195

cleanses, tones and relaxes the feet.

lavender oil, lavender petals, epsom salts

Purifying Foot Soak Fizzy- Neem, Basil & Mint  50 gm   Rs.195

cleanses, tones and refreshes the feet, antiseptic, anti-inflamatory

neem, basil, mint oil, epsom salt

Walnut Foot Scrub   200 gm   Rs.695

Helps remove dead skin from the feet, making them soft and tender.

neem & basil extract, aloe,kokum butter, apricot powder, walnut powder

Kokum Foot Softening Butter   200 gm   Rs.795

Nourishes and smoothens. Softens and gives nourishment to skin

kokum butter, olive oil, shorea robusta

Iraya Face Care Set:  

MRP: Rs.1,235 onwards

Himalayan Berry Gentle Face Wash   150 ml   Rs.345

Cleanses & balances skin gently.

For normal to dry skin • gotukola, manjistha, himalayan berry

Reviving Face Tonic With Pomegranate & Mint   150 ml   Rs.395

Rejuvenates,revives, keeping skin healthy and younger looking.

For normal to oily skin • pomegranate, mint, aloevera.

Almond Nutrifying Skin Food  50 gm  Rs.495

Protein-rich nourishment for restoring firmness & radiance.

For normal to dry skin • almond, manjishta, ,sandalwood,aloe,sesame

Iraya Soap Set: 

MRP: Rs.565 onwards

Almond & Honey Soap 100 gm   Rs.195

Moisturizes, softens and leaves the skin younger looking.

For normal to dry skin • almond, oils of almond, coconut, rice bran, palm &

honey

Lavendar Soap 100 gm   Rs.195

Gently cleanses. Relaxes and destresses.

For all skin types • lavender, cane sugar, oils of coconut, palm

Citrus Punch Soap 100 gm   Rs.175

Cleanses and energises, ideal for reviving a dull complexion.

For normal to oily skin • lime, oils of coconut, rice bran, castor oil

Available at:

1. iraya.in
   

Available at Oxford Bookstore, Religare, Amazon.in, Jabong.com, Mygreenkart.com, Joybynature.com, Purplle.com, and various retail locations across India.

About Iraya

The Iraya brand of beauty and wellness products was launched in 2006 by Sadatan Pure Ayurveda Pvt. Ltd. Sadatan has been manufacturing and exporting beauty and wellness products for over 20 years in highly evolved beauty markets like France, Italy, Russia and the US. Founded by Rahul Kale, Iraya is the culmination of ancient Indian knowledge and advanced international expertise- perfect synergies for the modern day consumer. At present, IRAYA has become the favorite beauty and wellness brand for leading Hotel and Spas groups in India and international markets. IRAYA Spa products are popular for administering therapies in the Spa and also for retail through exclusive and well-known Spas across the world.

For more details, log on to www.iraya.in

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Mussoorie, December :-  Leave behind the ​chaos of the concrete jungle and indulge in festivities in the lap of tranquil luxury with​ the attractive new year package at Jaypee Residency Manor.  Bid 2014 farewell in remarkable manner and give your family the gift of fond memories with a night to remember at the Jaypee Residency Manor, Mussoorie.

  Sitting on a stunning 9 acres, approximately 7000 feet above sea level and a mere 250 kilometres north of Delhi, the Jaypee Residency Manor is an enchanting destination that is far enough to leave your troubles behind, but close enough for a quick weekend break from the city!

We invite you to revel in the beauty of one of India’s most loved hill-stations and experience the magic ofNew Year with us! Come and enjoy our famous hospitality, world class facilities and breath-taking scenery, all of which are available at astonishing value with our special New Year packages. Get your hands on the ultimate indulgence that comes with our luxury rooms on offer for two nights/three days at unbelievable prices.

Jaypee Residency Manor

New Year package

The Package:

Rooms starting at Rs 40,000, up to Rs 76,999 for two days & three days

Inclusive of all meals, entertainment & taxes

 CheckIn: 30 Dec’ 2014 & CheckOut: 01 Jan’ 2015

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New Delhi, November 2014:  With the wedding season just around the corner, many of us can be seen buying gifts and tokens of love for our loved ones. Elvy, a premium home décor brand unveils its exquisite wedding collection. Keeping in mind the value of celebrating this momentous occasion by gifting, Elvy has come up with a range of concepts for wedding gifts. Celebrate the magic moment brimming with enchanting delights and make them a joyous celebration with Elvy’s beauteous wedding collection

The assortment ranges from beautifully adorned cake stands to glittering mother of pearl photo frames, from much-in-vogue celestial tea sets, to royal sequined cushions. Radiant and lustrous cake stands and hurricanes can also be added to the list to lighten up the occasions which are bound to make a style statement. Some products can be personalized or customized to suit your requirements and pockets.

Relish this tie the knot day with Elvy‘s new wedding collection. Happy gifting!

For more information log on to www.elvy.in

Price:   Rs. 1095 – Rs. 10,995/-

Availability
Square One Mall, Saket, New Delhi

MGF Megacity Mall, M.G. Road, Gurgaon

Silver Arc Mall, Firozepur Road, Ludhiana

About Elvy Lifestyle:

ELVY, the premium home décor brand, is a name synonymous with uniqueness, exclusivity, convenience, lifestyle, value, international quality and easy shopping.  Each Elvy product has been carefully hand-picked, researched and tested for inimitability and value. A product that bears the Elvy trademark stands for uncompromising quality and unmatched elegance.

Elvy’s product categories include Serving, Kitchen, Bar, Decor, Office, Games, Bath, Outdoor, Travel, Teens and Juniors. Elvy gives contemporary, exclusive and stylish options to set up a great home from showpieces, glittering accessories to artful servings. Elvy has also been known for its sensational festive collection, be it Diwali, Christmas or even Holi, so one can gift the most unique items from the world over.

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Provides budding and established entrepreneurs from across the globe with a platform to exhibit their artifacts, home décor products, jewellery, accessories and apparel

New Delhi, December 17, 2014: PURNAM, an exhibitions and events enabling organisation, brought together top talent from both India and abroad to a one-of-its kind lifestyle exhibition in New Delhi’s The Ashoka Hotel in July. Entrepreneurs from all the Indian cities of Mumbai, Amritsar, Jaipur and Kolkata exhibited exquisite home décor products, jewellery, gems, apparel in chiffon and silk, elaborate dupattas, traditional apparel from Benares and delicate handicrafts amongst others. A part of the proceeding from the exhibition was donated to the NGO Akshay Pratishthan, with which the founders of PURNAM have been associated for many years now.

Indu Gupta, Co Founder, Purnam said, “Our endeavour at PURNAM has always been to enable entrepreneurs to widen their horizons with our exhibitions. This time we are also providing buyers the opportunity to get access to the best of lifestyle products from across the globe. This exhibition will set a precedent for the exhibitions’ space in India with our long list of international participants.”

She also added, “Staying true to our commitment of enriching society, we have tied up with Akshay Pratishthan, an NGO that contributes to the welfare of the less fortunate in society. A part of the earnings of the organisation will be contributed towards this noble cause.”

Amongst the exhibitors were Lush Homme, Rock A Bella, Nazan by Indu Abbot, Prayaas – Hissar, Saina Fashion – Amritsar, Bottom Line – Mumbai, Waves International, Zephyr by Jyoti Khosla, Swarn Export, Bezire by Deepa Mehra, Saru International, Gunjan Jain.Gaurika Modi Sunanda from Mumbai, to name a few.

About PURNAM

PURNAM was conceptualised to help driven exhibitors to define their own road in life by exposing them to an unlimited number of buyers they would not meet otherwise. PURNAM is an embodiment of the entrepreneurial flair of four spirited ladies. With a passion to serve, Saroj Bhatia, Indu Gupta, Jani Dhingra and Sarita Baluja joined hands to give exposure to entrepreneurs from different parts of the country and enable them to widen their horizons.

The four founders of PURNAM met each other in 1994 while working together for the reputed NGO, Akshay Pratishthan. They organised fund-raising exhibitions in embassies and later realised that they could take this initiative forward by putting together more such events that gave others a platform to showcase their talent and grow their businesses. In 2006, with this inspiration at its core, PURNAM was incepted.

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Controversial artist Madame Allsorts boldly takes on fashions biggest names with satirical new “Wintour Wonderland” Christmas range, from a coke-snorting Kate Moss to Cara Delevingne, the Kardashians / Jenners and Anna Wintour a regular in the enfant terrible’s network.

The range which includes a beautiful gown, sweatshirt,pocket squares, a silk scarf and Christmas cards, takes potshots at what Allsorts regards as a tiresomely predictable and self-serving industry, brimming with cliques and cliches.

Madam Allsorts has already achieved notoriety with her “anti-fashion” couture which includes shocking prints of penis hotdogs, vagina apples and “I blagged this for my dog” slogan sweatshirts.

And it seems that the festive season and an industry for whom “white stuff” means a lot more than a light sprinkling of snow on the front garden, were too tempting a target for her to ignore.

The prints show Delevingne victoriously booting a decaying Moss and tossing a suspicious packet of powder in her direction, while ruthless “momager” Kris desperately secures Kendall a spot at a casting.

Meanwhile, sister Kim worships at the feet of fashion overlord Anna Wintour, who famously gave the reality star her first ever Vogue cover.

In a first for the artist, Allsorts makes a debut in one of her own designs, desperately trying to escape the tracks of Wintour’s sleigh while clutching a lump of coal and a copy of the Rogue magazine. Wintour has previously featured in the designer’s “Spring, Summer, Autumn, Wintour” sweatshirts, which seized headlines when they were unveiled during the New York Fashion Week on a “fash-mob” of the Editor’s lookalikes.

It’s the kind of acerbic swipe at the fashion industry that has quickly become Madame Allsorts’ trademark, and is sure to ruffle the feathers of those featured.

Madame Allsorts says: “Walking in a Wintour Wonderland is a representation of how I feel about the conformity and predictability of the mainstream fashion industry and all of its cliques.”

“It features a host of famous faces, whom i feel represent the lack of creativity within the fashion industry, namely the Kardashian / Jenner tribe famous for contributing absolutely nothing (apart from their presence and an ample bottom) to the world.”

“I added a row of saluting mannequins and a couple of coat hanger trees with Birking Bag buckets for good measure.”

The new range is available for order in time for Christmas from, www.madameallsorts.com

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Excellence, a value cherished by Jaquet Droz and the Béjart Ballet Lausanne, is instilled in the trainee dancers of the Rudra Béjart School.

The Rudra Béjart School in Lausanne was created in 1992 by Maurice Béjart as a fully-fledged entity of the Béjart Ballet Lausanne Foundation. Michel Gascard, who was auditioned by Maurice Béjart in 1973 and had an exceptional 20-year career as an international dancer, runs the school today in accordance with the renowned choreographer’s wishes.

Following an extremely selective auditioning process, only about 20 students out of 200 candidates are chosen to take up the opportunity of a multidisciplinary education in line with the Rudra Béjart School criteria. They come from all over the world with a single aim: to become professional dancers.

For two years, they receive training in the form of various “ateliers” (workshops) in classical ballet and modern dance, music and theater education, martial arts, circus arts, improvisation and choreographic composition. This program of ateliers is complemented by original productions performed in Switzerland and internationally.

For part of the year, they work alongside the professional dancers of the Béjart Ballet Lausanne. The experience serves as an inspiration, and sometimes they have the chance to take part in the Company’s productions. It is then, as they perform Maurice Béjart’s ballets side by side with senior dancers, that all their dreams become reality.

The 40 or so young people attending the school, aged between 16 and 20, have chosen the most difficult of artistic paths: they study 6 days a week, from 9 a.m. to 7 p.m., constantly challenging the excellence of their work. But as Maurice Béjart so rightly put it: “To be a dancer, you must be part nun, part boxer! ”

At the end of the training, they join the Béjart Ballet Lausanne or other prestigious companies located around the world. Since the creation of the School in 1992, several hundred “Rudrists” have gone on to work in companies across the 5 continents as dancers, teachers, choreographers and directors.

Jaquet Droz is proud to be the sponsor of a school providing a unique educational experience, one in which the spirit of Maurice Béjart lives on.

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Rihanna Named Global PUMA Ambassador

India, 18th  December, 2014 – Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015.  Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections.  Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.

Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.

Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.

Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”

Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.

Bjørn Gulden, CEO at PUMA commented: “Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

Adam Petrick, Global Brand & Marketing Director for PUMA said, “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next – in fashion, style, music and soon to be – sports. We can’t wait to empower women worldwide with Rihanna – she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”

Anxious to learn more? Follow PUMA and Rihanna’s journey on Instagram (@PUMA and @badgalriri), Twitter (@PUMA and @rihanna) and Facebook (facebook.com/PUMA and facebook.com/Rihanna) and online at www.puma.com and www.rihannanow.com.

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